”From Ski to Skiing”
These are the words that, 3 years ago, Atomic used to describe their strategy to expand their product range from their established ski market to encompass all things skiing. This has seen the development of various product lines including goggles and helmets. Since then Atomic has developed new products surrounding the skier, for example helmets and goggles.
Now they are introducing a line of technical skiwear into the market to provide a complete offering for the skier. The apparel is split into 3 ranges: Cliffline, Ridgeline and Treeline, with each providing a different layering option.
Cliffline offers the highest performance. The Cliffline Stormfold jacket has a radical new solution for layering. The weatherproof PrimaLoft midlayer is the main jacket. When extra shelter is needed, there is a Pertex foldaway storm shell tucked away in a back pocket.
Ridgeline is for people who ski in lots of different conditions and want skiwear to keep them comfortable in all of them. It features a traditional layering system, with separate insulated PrimaLoft midlayers and waterproof Pertex shells.
Treeline is for skiers who want one easy-to-use insulated layer – but in this case with a unique difference: Treeline is made from a light Pertex fabric and even lighter PrimaLoft insulation.