Amer Sports buys Peak Performance

Amer Sports Corporation has acquired all the shares and related businesses of Peak Performance AB from the Danish fashion company...

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Has the snowsports industry turned the corner?

Over recent years, there’s been much comment on the decline of skiing and snowboarding, and it’s been put down to...

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Atomic adds apparel to their lineup

”From Ski to Skiing” These are the words that, 3 years ago, Atomic used to describe their strategy to expand...

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